amsterdam_edited.jpg
amsterdam_edited.jpg

Professional Awareness Presentation

With this brief, we were tasked to research into a professional practice of our choice and write a report outlining the company’s approach to creative practice, client base, employment structure and opportunities for student internships/placements. You could choose to investigate an individual practitioner but we had to research other opportunities a freelancer may offer. 

The previous year to writing this report, I had the pleasure of travelling to Amsterdam with my fellow product, interior and digital interaction students. It was an educational trip consisting of multiple visits to creative practices and art museums. We visited Droog, the inspirational Dutch design company which is based in the heart of Amsterdam. I instantly fell in love with the minimalistic yet innovative design found within their shop. I was keen to explore and dig deeper into the background of how the design company came to be.