Photography
Photography
Photography is an ongoing hobby of mine but a project that I greatly enjoyed was my Higher Photography which had the title of 'Modern Architecture Of The City.' For this project I was focusing on photographing architecture (mostly modern) and buildings that contain linear structures, that created bold contrasts and shadows giving them depth. Taking the photographs up close of parts of the buildings I was documenting would allow creation of abstract shapes leading to the natural lighting left on the building. To make each of the photographs more dramatic and to emphasise their form, I added a black and white filter.
During the research stage, I was interested in photographers that dedicate their portfolios to architecture such as Sebastian Weiss. He is a German architectural photographer and designer where his work focuses on street photography. He models a new uniqueness highlighting clear lines and forms found within the architecture he is photographing. Another influential photographer called Martin Waltz, also based in Germany, focuses on portrait and street photography. Waltz is a keen observer of fragility and transiency in urban life. His most popular style is dark, grainy photographs that create a large contrasted black and white image. Johnny Kerr was the last photographer I took inspiration from, particularly his project called "Abstractions". He tended to photograph buildings of a large and small scale where you received a sense of great depth in his images. He also used a black and white filter to create a dramatic atmosphere towards the viewers of his work. All three of these photographers create composed beauty in the colourless photos they produce. Each photographer uses linear abstract shapes and forms to construct their compositions and this was something I wanted to use within my portfolio.
Exploring several locations around Edinburgh, I was keen to photograph buildings that use line within their structures. The use of two materials to manufacture a building was also important as it would create great texture within my images. Using juxtaposition enabled me to capture different angles from different levels rather than relying on the camera zoom and lens. My photographs were taken in the winter months which was ideal as low lighting allowed crisp shadows to be formed. 'Modern Architecture Of The City' consists of twelve photographs from six shoots in and around the City of Edinburgh.
Photography is an ongoing hobby of mine but a project that I greatly enjoyed was my Higher Photography which had the title of 'Modern Architecture Of The City.' For this project I was focusing on photographing architecture (mostly modern) and buildings that contain linear structures, that created bold contrasts and shadows giving them depth. Taking the photographs up close of parts of the buildings I was documenting would allow creation of abstract shapes leading to the natural lighting left on the building. To make each of the photographs more dramatic and to emphasise their form, I added a black and white filter.
During the research stage, I was interested in photographers that dedicate their portfolios to architecture such as Sebastian Weiss. He is a German architectural photographer and designer where his work focuses on street photography. He models a new uniqueness highlighting clear lines and forms found within the architecture he is photographing. Another influential photographer called Martin Waltz, also based in Germany, focuses on portrait and street photography. Waltz is a keen observer of fragility and transiency in urban life. His most popular style is dark, grainy photographs that create a large contrasted black and white image. Johnny Kerr was the last photographer I took inspiration from, particularly his project called "Abstractions". He tended to photograph buildings of a large and small scale where you received a sense of great depth in his images. He also used a black and white filter to create a dramatic atmosphere towards the viewers of his work. All three of these photographers create composed beauty in the colourless photos they produce. Each photographer uses linear abstract shapes and forms to construct their compositions and this was something I wanted to use within my portfolio.
Exploring several locations around Edinburgh, I was keen to photograph buildings that use line within their structures. The use of two materials to manufacture a building was also important as it would create great texture within my images. Using juxtaposition enabled me to capture different angles from different levels rather than relying on the camera zoom and lens. My photographs were taken in the winter months which was ideal as low lighting allowed crisp shadows to be formed. 'Modern Architecture Of The City' consists of twelve photographs from six shoots in and around the City of Edinburgh.
Forming Objects
This was a six week project where we were asked to work individually to design and develop multiple responses to three typical product design 'client briefs.'
Imagining applying for a Product Design job but the application process only allows space for a 10 page portfolio. The employer wants applicants to showcase their competencies in sketching, idea generation, concept development, form creation, 3D modelling and rendering.
Our three objects were determined by Render Weekly, a platform created for industrial design rendering.
Icon Article
Icon Article
Atelier Wunderkammer presented many deliverables that were to be completed as a team or individually. As individuals, we were tasked with finding our own agenda by producing an illustrated and deeply researched article that responded to the Atelier Wunderkammer theme. We took inspiration from the British design and architecture magazine, ICON, which was established in 2003. We had to think of this piece of innovative writing as a double page spread that would be published and printed in the ICON magazine. It had to differ from previous publications by which we had to make it our own creative conceit. Delivering this made it easier to express the point of view that could inspire us as individuals to connect with the shared minds of the 'Atelier'.
Atelier Wunderkammer presented many deliverables that were to be completed as a team or individually. As individuals, we were tasked with finding our own agenda by producing an illustrated and deeply researched article that responded to the Atelier Wunderkammer theme. We took inspiration from the British design and architecture magazine, ICON, which was established in 2003. We had to think of this piece of innovative writing as a double page spread that would be published and printed in the ICON magazine. It had to differ from previous publications by which we had to make it our own creative conceit. Delivering this made it easier to express the point of view that could inspire us as individuals to connect with the shared minds of the 'Atelier'.
Ballantines Packaging Project
This brief was presented to us by The Chivas Brothers where we asked to choose a whisky from their collection to re-design. Choosing from Chivas Regal, Ballantine's, Royal Salute, The Glenlivet, Longmorn or Aberlour, it was our task to research and strategically select a suitable collaboration brand or personality as a basis for creating a high quality limited edition gift set. With this in mind, alongside the bottle of whisky and gift box, a companion product was needed. Staying away from the traditional glass tumblers and whisky stones, we were tasked with finding and creating an appropriate companion product which suited the brands and theme we were designing for.
For many people, whisky can be seen as a drink for the older generation with a tendency towards high end types of whisky. Single malts that are smooth, smokey and tailored to consumers' tastes. The cheaper whiskies on the market, such as Ballantine's, tend to be found in the hospitality sector where it is mostly used as a mixer to make other beverages. Targeted at young people, they see whisky as an affordable tipple yet the ultimate summer party drink.
Research
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I was keen for my concept to be a collabration with a brand that targeted a similar market. Wireless is the ultimate summer festival held annually in July. Many popular hip hop and r&b artists perform at the vibrant and electric, non-camping festival. Ballantine’s Scotch Whisky is the ultimate summer party drink. At music festivals there are official partners that sponsor such events. Currently Wireless has the vodka giant, Smirnoff, as one of their partners. I wanted to change this with a view to bringing Ballantine’s whisky to the market.
Previously Ballantine's has collaborated with Boiler Room to showcase and celebrate the most credible music scenes around the world. With the two brands working together it would attract a bigger music events audience, raise public awareness of the collaboration, while also increasing sales. Whisky is seen to be a male drink but why can’t woman enjoy whisky without the sexism attached? The collaboration aims to target both genders, creating a new opportunity within the whisky industry.
They both share the vision of providing pleasure and happiness to young people aged 18 to 24. It is an opportunity to tailor their products to this specific consumer group as well as determining what consumers are looking for from a music festival with an official whisky partner.
Deliverables
**This folio was created during the first lockdown in tackling the coronavirus pandemic. Please be mindful that we were working remotely with limited resources and software.
